For Promoters

Venues, festivals,
and the people who run them.

Hard-won lessons on filling rooms, running smooth shows, and turning event listings into actual revenue.

May 2, 2026
Don't target your way out of an audience

The anatomy of who actually shows up to a show is different from what most promoters and artists assume. The first quarter is the easy part — it's the other three that fill the room.
- Marketing
- Audience growth
- Operations
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Apr 22, 2026
Checklist
The pre-show checklist most venues skip

Twelve things that take twenty minutes total but separate a smooth show from a chaotic one. Built from years of watching the same problems repeat.
- Pre-show
- Logistics
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