Bacardi, Live Nation promotion builds brand awareness via mobile - Mobile Marketer - Advertising

Bacardi, Live Nation promotion builds brand awareness via mobile - Mobile Marketer - Advertising

Bacardi Live Nation promotion Bacardi is teaming up with Live Nation for summer promotion Bacardi has partnered with Live Nation on a summer promotion that uses mobile to strengthen brand awareness and drive engagement, as well as provide a deeper connection to fans whenever they seek music information. Live Nation recently launched advertising on its Live Nation mobile Web site and Bacardi is the first big brand taking advantage of the new program. The campaign uses Bacardi’s “Best Shared Live” tagline to build customer engagement via mobile, online and in-store elements.

We think this is kind of cool, especially since we're responsible for much of this.

You can see it at the Live Nation Mobile site.